“Pink Patenting” and “Ever-Pinking”: Sex- and Gender-Targeted Innovation and the Legal Production of Difference
Professor Jessica Lai (Victoria University of Wellington)
Date: Tuesday 20 October 2026 Time: 9 AM BST / Time in your location

Calls for innovation in women’s, female and trans health are urgent and overdue, but sex/gender-targeted health technologies can also be co-opted into the ordinary logics of patent law, regulatory review and health-technology markets. This seminar introduces the concepts of pink patenting and ever-pinking to examine how appeals to unmet need and sex/gender specificity may support product differentiation, patent portfolio expansion, market segmentation and premium pricing, without proportionate benefit to the target community. Drawing on feminist science and technology studies, political economy, and patent, regulatory and judicial examples from the European Union, the United States, and New Zealand, it argues that legal and regulatory regimes do not merely respond to innovation, but help construct what counts as an invention, what problems are recognised, what evidence is required, and when sex/gender differences are made salient or rendered silent. The seminar concludes by considering how greater transparency, comparability and evidentiary discipline could help ensure that sex/gender-targeted innovation delivers meaningful health improvements rather than simply new market categories.
Jessica Lai is Professor of Commercial Law at Victoria University of Wellington, New Zealand. Jessica is a Te Apārangi Royal Society of New Zealand Rutherford Discovery Fellow and a former Swiss National Science Foundation Postdoctoral Fellow. She specialises in patent law, feminist perspectives of intellectual property law and practice, and how intellectual property law interacts with mātauranga Māori. Jessica is the author of Patent Law and Women (Routledge, 2022) and Indigenous Cultural Heritage and Intellectual Property Rights (Springer, 2014), and co-editor of multiple volumes – mostly recently, A Research Agenda for Intellectual Property Law and Gender (Edward Elgar, 2024, with Kathy Bowrey). Professor Lai holds a Doctorate in Law from the University of Lucerne, Switzerland, and multiple degrees in law and chemistry from Victoria University of Wellington.
Intellectual Property and the Dark Side of the Pharmaceutical Industry
Associate Professor Luke McDonagh (London School of Economics)
Date: Tuesday 3 November 2026 Time: 1 PM GMT / Time in your location

In this talk I examine how the patent system operates as a system of ‘industrialised hope’, framed by the promise of beneficial innovation, but which can instead become a vehicle for extracting unfair profits and enabling public harm. The first strand draws on my forthcoming 2026 European Law Open article on ‘fair profits’ in the pharmaceutical industry. I argue that pharmaceutical prices and profits should be understood as constituted by law rather than generated by neutral market processes. The patent system is not a backdrop to market activity but one of the primary legal mechanisms through which that market, and its distortions, are constructed. I trace how this legal architecture ties financial reward to exclusivity-enabled pricing power rather than to any measure of therapeutic or social value, examining how existing correctives – compulsory licensing, public funding conditions, supplementary incentives – address symptoms of this problem without disturbing its root cause. The talk’s second strand draws on my 2025 SLS article – ‘False Hope and Fictitious Patents’ – to show this dynamic in its starkest form. Patenting practices around OxyContin relied on the rhetoric of industrialised hope but functioned not merely to create and extend market exclusivity, but to construct a misleading narrative of beneficial innovation, fuelling the devastating US opioid crisis. I conclude that the dark side of pharmaceutical innovation is not an aberration at the margins of an otherwise well-functioning system, but a structural feature of a legal architecture that privileges exclusivity-based profit extraction over patient welfare – and one that current IP law tools are ill-equipped to correct.
Dr Luke McDonagh is Associate Professor in the LSE Law School at the London School of Economics and Political Science. He has published widely on Intellectual Property Law and Cultural Heritage Law in journals including the Modern Law Review, the Cambridge Law Journal, the Journal of Law and Society, the International Journal of Cultural Property, and Social & Legal Studies. His most recent monograph is Performing Copyright: Law, Theatre and Authorship (Hart, 2021). His research has been cited by the UK Parliament (House of Commons), by the US Federal Trade Commission, and by the Irish Senate (Seanad Éireann). In 2023 he was awarded the Pierre Lalive and John Henry Merryman Fellowship by the International Cultural Property Society and the Art-Law Centre of the University of Geneva, for the best article published in the International Journal of Cultural Property in the preceding calendar year.
Collaboration as Method and Object: A Tattooist–Academic Approach to Copying and Creativity
Dr Marie Hadley (University of Newcastle) and Dr Adam McDade (Flesh Chambers, Manchester)
Date: Tuesday 17 November 2026 Time: 8:30 AM GMT / Time in your location


This talk presents Grey Lines, a tattoo and copying norms project by intellectual property scholar Marie Hadley and tattooist and design scholar Adam McDade. Exhibited at Watt Space Gallery in 2025 and Queen Mary University of London in 2026, Grey Lines offers a tattooist-centred, collaboration-driven account of contingent authorship in everyday practice, foregrounding the intersection of copying and creativity. It also reflects on the novel collaborative research process through which Hadley and McDade generated and captured practice-based and reflective data.
The talk explores the two Grey Lines installations and the research methods behind them, drawing on tattoo practice, embodied inquiry, and reflective approaches to support interdisciplinary work across different places and contexts. Through voice note excerpts, videos, and photographs, the authors show how they developed low-friction collaborative processes that flatten knowledge hierarchies and support authentic, meaningful interdisciplinary work. Members of the public are positioned as third-party collaborators within the project, with the exhibition, its participatory features, and everyday client interactions functioning as sites of knowledge production and co-creation. Authorship, collaboration, and the familiar intellectual property conundrum of using reference images to create new work are reframed through the tattooist’s lens of lived, embodied creative practice. The project highlights the necessity of creative methodologies and collaboration to generate meaningful insights that traditional academia is often ill-equipped to access.
Dr Marie Hadley is a Senior Lecturer in the School of Law and Social Justice at the University of Newcastle. She specialises in copyright law and uses socio-legal methods and interdisciplinary collaboration to illuminate the legal, ethical, and cultural forces shaping creativity and copying. Marie collaborates widely with artists. Her projects have produced diverse traditional and non-traditional outputs, including articles, artworks, songs, curated exhibitions, and installations, most recently the tattoo + law installation Grey Lines.
Dr Adam McDade is a tattooist and academic with a background in illustration and design. He holds the world’s first practice-based PhD using tattooing as a research methodology (University of Sunderland, 2021), and his work has been described as “the most considered account of tattooing practice in the academic literature”. A first-generation university graduate from a single-parent, working-class background, Adam is committed to creating research and creative works that are accessible, relevant to the broader public, meaningful, and sincere. He is currently based at Flesh Chambers in Manchester, and has worked guest spots across the UK and Europe.
Ingenious Women: Democracy, Gender and the IP system in Colonial India (1930-1948)
Assistant Professor Priya Mirza (University of Delhi) and Assistant Professor Tania Sebastian (Vellore Institute of Technology)
Date: Tuesday 16 February 2027 Time: 1:00 PM GMT / Time in your location


The correlation between citizenship, patents and democracy is part of the scholarly discourse in many countries. This paper aims to look at the landscape of intellectual property law in colonial India and intertwines it with the awareness of women’s movement in property rights. While the women’s movement in colonial India was marked by a visibility in the public sphere, with challenges to colonial and religious orthodoxy, there were very few women applicants for patents during this period. The paper bridges the parallel but interconnected trajectories of women’s rights to property, and evident patent consciousness in colonial India.
The historical trajectory of the law was as follows: the first statutory law to protect inventions was introduced by the Act VI of 1856, in colonial India. Unsurprisingly, not a single Indian patentee filed a patent application. Revised in 1911, there were several impediments to Indians filing for patents: the English language, education and the underpinning ideas of patentability. While the transfer of technology is often the focus of studies on patent cultures, this paper is a social history of patenting law in colonial India. It resonates with Swanson’s (2022) argument on race and gender in American history, that being inventive was intricately tied into the hierarchy of race and gender. Building on our existing work that Indian patentees in the late colonial period (1911-48) were predominantly men who benefited from an access to bureaucratic positions and technical education in the 1930s (Mirza: 2023), we now turn our attention to women. By braiding the gendered silences and gaps in the archives, this paper intertwines archival material, with women’s corresponding visibility in shaping democratic rights.
Priya Mirza teaches at Zakir Husain Delhi College, University of Delhi. Her work is primarily on historicising sovereignty and gender in colonial and postcolonial India, with a focus on the Indian princely states. She is interested in looking at histories of technology, specifically patenting and aviation. She is presently working on her book on civil aviation: Plane Women: A Social History of Indian Air-hostesses (1940s-2010). She has published in journals such as Third World Quarterly and History and Technology.
Tania Sebastian has 14 years of teaching experience, and is currently an Assistant Professor of Law at Vellore Institute of Technology, School of Law. She has practised before the High Court of Delhi, and worked as a Researcher at the Judicial Academy and Indian Social Institute before her foray into academics. Her scholarship is a mix of policy issues concerning access to medicines and patents, and gender studies in the context of developing countries. Her current work earmarks the deficient working status of pharmaceutical patents in India. She has received numerous research grants, has published over 20 articles in law reviews and peer-reviews journals and book chapters.
“Merchants in Words” and “Rapacious Machines”: The Making of Patent Agents, c. 1870–1950
Assistant Professor Jerome Baudry (École Polytechnique Fédérale de Lausanne)
Date: Monday 8 March 2027 Time: 1:00 PM GMT / Time in your location
Further details to be provided in due course.
Copyright and Cultural Hierarchy: How the Law Shapes the Perception of Music
Dr Jiarong Zhang (Newcastle University)
Date: Monday 5 April 2027 Time: 8:30 AM GMT / Time in your location

The presentation is based on a forthcoming monograph of the same title. It explores how UK copyright law has shaped a ‘cultural hierarchy’ of music, ascribing (Western) Classical music to ‘high culture’ and (Scottish) traditional music to ‘low culture’. Taking a socio-legal, critical, and interdisciplinary (i.e., law and music/cultural studies) approach, the research examines the following questions: (1) it reveals UK copyright law’s hierarchical protection accorded to different music manifestations and dissects it into the notions of originality, authorship, and fixation; (2) it examines how these notions changed the respective production paradigms (i.e., creation process, creatorship, creation form) of classical music and traditional music during 1770s-1840s; and (3) it analyses how these changes endowed each music genre with new aesthetic characteristics and thus ascribed it to either ‘high’ or ‘low’ culture under the modern system of fine arts. The analysis of the three interwoven questions constructs a model of how copyright law shapes the perception of music.
It stands as the first book-length, focused research to debunk the cultural hierarchy of music through a copyright lens. It therefore provides innovative insights into copyright law’s impacts on cultural production and perception. The presentation will be of great interest to intellectual property scholars, legal historians, (ethno)musicologists, and other researchers interested in the intersection between law and music.
Jiarong Zhang is currently a Lecturer in Intellectual Property Law at Newcastle University (UK). Before this, she was an Assistant Professor in Intellectual Property Law at Trinity College Dublin (Ireland). She completed her PhD at the CREATe Centre, University of Glasgow (Scotland). Jiarong’ s recent research centres on two streams. The first, IP Law and Cultural Production, examines the role of IP in cultural production through the lenses of cultural studies, critical IP theory, and copyright legal history. The second, IP Law and Emerging Technologies, focuses on issues of digital assets and cultural participation in the context of GAI.
